- Following Laska’s identity refresh this year, the previous logo we had designed back in 2018 was retired. Still, there was one element we weren’t ready to part with — the letter “a” from the original mark.
At the same time, LAB — Laska’s sub-label focused on conscious consumption, the circular economy, recycling, and sustainability — needed a new visual identity.
We decided to apply the principle of upcycling not only to the message, but to the identity itself. As a result, the original “a” from Laska’s logo was given a second life, becoming part of one of LAB’s logo marks.
Year: 2026