- Art-direction, brand identity, website and lots of fun with CRT and VHS video processing for M07 (@m07world) musical project named after the autobahn Kyiv-Warsaw.
- This art direction captures the poetic, gritty, and cinematic experience of life on the road between Kyiv and Warsaw — a highway that becomes both a literal and metaphorical line through memory, migration, surveillance, and fleeting moments. M07’s identity becomes a curated archive of transit culture, filled with fragments of borderland existence.
- The visual and emotional narrative built from the overlooked and ephemeral materials of cross-border travel. From the mechanical eye of roadside cameras to the scribbled ink on customs forms, and gas station receipts. This concept embraces the aesthetic of movement, documentation, and bureaucratic intimacy.
- Typography: Bureaucratic sans-serifs inspired by customs forms, highway signage, and receipts.
- Color Palette: CRT test pattern/base blue, red and pink
- Photography and video: Surveillance/border security cams, auto-exposed highway shots.
- Graphic Motifs: Declaration form fragments, stamped documents, photocopied paper noise, barcodes, receipt printouts, map routes, smudged ink, CRT/VHS glitches.
Client: Key Factory record label
- Year: 2025